Tim SmithAdjunct Professor, CEO
De Paul University, Wiglaf Pricing
Author of Pricing Done Right (Wiley 2016) and Pricing Strategy (Cengage 2012). Smith began his career as a research scientist in quantum mechanics before his interest in transferring technological advances to societal implementations led to pursuits in business strategy. His focus on pricing is a natural culmination of his deep love of mathematics and his orientation toward capturing profitable customers. As well as serving as the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program, Dr. Smith is a member of the American Marketing Association and American Physical Society. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a PhD in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from the University of Chicago Booth School of Business.