17-18 April 2018
London, United Kingdom

Mercedes Dieguez de la Mata

Head of Pricing Strategy in Telefonica Corporate
Telefonica SA
Working for more than 15 years in Telefonica. First in Spain as responsible of Consumer planning and Control and Marketing Consumer Analysis and after that and since 2013 in Corporate Telefonica starting in a new business unit Global Pricing covering the pricing strategy for the Telefonica’s operations in Europe and Latam countries (17 different countries in the scope of Telefonica) My goals here are to define and monitor consumer Pricing guidelines and help the OBs to make them happen. Searching new business models and best practices around data monetization opportunities in Telco industry to share with the Telefonica footprint. From my perspective the experience of being working in an Operation and then in a Corporate environment let me more capable and helpful to understand the balance of the short and mid- term. Academic: Universidad Autonoma de Marid UAM bachelor degree at Law, complementing with some other postagruates in Marketing and Pricing, being the last I did “Managing the Digital Telco” (2015-2016) at the Universidad Politécnica de Cataluña (UPC) in Barcelona.



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