Kai-Markus Müller

Kai is an entrepreneur, book author and keynote speaker holding a PhD in neuroscience. The former Simon-Kucher consultant founded The Neuromarketing Labs in 2011 in order to provide industry clients with the latest methods and advancements in neuroscience. His work is founded on the understanding that implicit methods such as brain scans provide better customer insights and behavior prediction. Using his patent-pending methodology NeuroPricing® he and his team identify the feel-good price and model demand using EEG brain scans and reaction times. Kai serves clients from numerous industries such as automotive, pharma, financial services, strategy consulting or FMCG.