Prof. Kieckebusch from MEDRONIC in an interview

Prof. Miguel Serrano Kieckebusch, Senior Director Global Pricing Strategy at MEDTRONIC gives answers about the following topics:

  • What has worked in the value-based pricing?
  • Insights into the marketing mix and the trade-off between product quality and price
  • Insights into the competition
  • The internal collaboration within MEDTRONIC

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