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27 - 28 June 2017
Berlin, Germany

Media Center

European Pricing Summit Agenda 2017

The advent of disruptive technology, growth of e-commerce and increasing competition from global markets are just a few of the reasons why leading companies in competitive industries are investing heavily in developing a pricing strategy that works. In its second edition, the European Pricing Summit will feature best practice case studies from... Read More

Additional Event Information

Download the Registration Form

Download this registration form as a quick way to register! Alternatively, you can email me at... Read More

Interviews

Interview with Rahil M. Ansari, Head of Pricing at Audi Genuine Parts

Rahil M. Ansari, Head of Pricing at Audi Genuine Parts shares his experience on the most innovating pricing model and current challenges around the pricing environment.... Read More

Prof. Kieckebusch from MEDRONIC in an interview

Prof. Miguel Serrano Kieckebusch, Senior Director Global Pricing Strategy at MEDTRONIC gives answers about the following topics:What has worked in the value-based pricing?Insights into the marketing mix and the trade-off between product quality and priceInsights into the competitionThe internal collaboration within... Read More

Reports & Studies

Pricing Strategy - Handbook Part I

Whilst businesses can benefit greatly from an effective pricing strategy, in practice, few actually manage to make long-term meaningful improvements. Many would rather cut costs rather than increase their prices, fearing that any change could turn away customers. To help, in part 1 of this eBook we have compiled thought provoking case studies from... Read More

Pricing Strategy - Handbook Part 2

There are only three ways to increase profits – sell more, cut costs or raise prices! The first two are difficult whilst the third one is, in of itself, easy. The real challenge is ensuring that you introduce your price increase in a way that balances the perceived value of your product or service with the amount that customers are willing the... Read More

Identifying when value pricing is the right strategy

Rafael Farres of Agfa presents a step-by-step process for identifying the right pricing strategy and implementing it correctly for businesses looking to adopt Value Pricing models for their product or service. The model is explained in general terms for universal applicability, but Farres notes in which ways these strategies would differ in... Read More

Exclusive Content

Behavioral Pricing - How to Measure Value Perception

Willingness-to-pay is not a conscious concept: How to measure value perception directly from the buyer's mindBy Kai-Markus Mueller, The Neuromarketing Labs and Loon Lee, Philips... Read More

Willingness to pay is not a conscious concept

Given that any behaviour is based on processes in the brain, the next logical step from behavioural pricing is bringing neuroscience into the field of pricing.But how does the brain react to price bundles and what that means for sales and profitability? How to raise profitability with neuroscience-based insights and research-approaches?Learn more... Read More

Articles

European Pricing Handbook Part 01

Whilst businesses can benefit greatly from an effective pricing strategy, in practice, few actually manage to make long-term meaningful improvements. Many would rather cut costs rather than increase their prices, fearing that any change could turn away customers. To help, in part 1 of this eBook we have compiled thought provoking case studies from... Read More

How to Design an Effective Regional Pricing Strategy

Industry leaders continue to push the envelope about pricing capabilities and strategies—yet, the science remains inexact. Even in the face of innovations in automation and analytics, pricing experts often struggle to identify and implement the appropriate procedures on a circumstantial level.A few select industries spearheaded the development... Read More

Adopting Best Practices in Geo-Regional Pricing

Regional pricing can be an organic, spontaneous process of discovery - and the underlying signal mechanism is regional data. It is an extremely effective (and cost-effective) use of the divisions of dispersed knowledge among the company workforce. It is the quality of the resultant data which determines the future efficacy of otherwise abstract or... Read More