Conference Day 1

8:30 - 8:50 Registration and welcome coffee

8:40 - 9:10 Opening remarks from the chairman

9:00 - 9:40 Keynote | The future of pricing: how Internet of Things is shaping the strategies and increasing value.

9:40 - 10:10 Speed Networking

10:10 - 10:40 Morning coffee break and networking

10:40 - 11:20 Enforcing the pricing strategy in the absence of hard power over sales: case-study from C2C marketplace pricing in carpooling.

11:20 - 12:00 Case-Study | Embed value pricing in DNA of marketing, product development and sales: connecting the dots within the organization.

12:00 - 13:30 Networking luncheon

13:30 - 14:10 Case-Study | Surge pricing in a Taxi service: building up an AI automated elasticity optimizer with predictions on supply and demand.

14:10 - 15:10 Panel Discussion | How do you measure the performance of value-based pricing, how do you know it is working?

14:10 - 15:10 Mentorship Panel | Experts from B2B, B2C and solution providers giving advise on your pricing strategy cases.

15:10 - 15:40 Afternoon coffee break and networking

15:40 - 16:20 Case-Study | Protecting the margins in a commoditized market with the help of big data science pricing solutions.

16:20 - 16:50 Final Q&A of the day

16:40 - 17:00 Closing remarks from the chairman

17:00 - 17:00 End of the first conference day

18:30 - 21:00 Evening Get-Together