European Pricing Handbook Part 01

Whilst businesses can benefit greatly from an effective pricing strategy, in practice, few actually manage to make long-term meaningful improvements. Many would rather cut costs rather than increase their prices, fearing that any change could turn away customers. To help, in part 1 of this eBook we have compiled thought provoking case studies from well known B2C companies, to give you a sample of some of the most effective pricing strategies currently in use.

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