Willingness to pay is not a conscious concept

Willingness to pay is not a conscious concept

Given that any behaviour is based on processes in the brain, the next logical step from behavioural pricing is bringing neuroscience into the field of pricing.

But how does the brain react to price bundles and what that means for sales and profitability? How to raise profitability with neuroscience-based insights and research-approaches?

Learn more about this approach to pricing, from this exclusive article from Kai-Markus Mueller, The Neuromarketing Labs and Loon Lee, Philips Healthcare.

Download the article here.


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