Philips Medical Systems Presentation on Beating Competitive Pricing Pressure
Expand your knowledge within this area, with this exclusive free presentation by Loon Lee, Senior Pricing Manager at Philips Medical Systems on the topic of: "Beating competitive pricing pressure".
The presentation included the following:
- How competitive portfolio analysis works at Philips
- Getting buy in from the various departments: Communicating the impact of the project
- How to use competitive intelligence to train the salesforce to optimise on price
- The challenges in the process and directly attributed success measures
Download the full presentation for free here
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