Prof. Miguel Serrano Kieckebusch, Senior Director Global Pricing Strategy at MEDTRONIC gives answers about the following topics:
- What has worked in the value-based pricing?
- Insights into the marketing mix and the trade-off between product quality and price
- Insights into the competition
- The internal collaboration within MEDTRONIC
Expand your knowledge within this area, with this exclusive free interview by Ernst Jan Bouter, Pricing Director at Sandvik Mining & Rock Technology in Sweden.
In this interview he discusses:
- Why is IoT disrupting many industries
- How does IoT affect the way pricing is being done
- Typical pitfalls to avoid for IoT solution for your business and particularly in relation to pricing
Download the full interview for free here