Interviews

 Interview with Rahil M. Ansari, Head of Pricing at Audi Genuine Parts

Interview with Rahil M. Ansari, Head of Pricing at Audi Genuine Parts

Rahil M. Ansari, Head of Pricing at Audi Genuine Parts shares his experience on the most innovating pricing model and current challenges around the pricing environment.


Prof. Kieckebusch from MEDRONIC in an interview

Prof. Kieckebusch from MEDRONIC in an interview

Prof. Miguel Serrano Kieckebusch, Senior Director Global Pricing Strategy at MEDTRONIC gives answers about the following topics:

  • What has worked in the value-based pricing?
  • Insights into the marketing mix and the trade-off between product quality and price
  • Insights into the competition
  • The internal collaboration within MEDTRONIC
Expert Interview on IoT and Pricing

Expert Interview on IoT and Pricing

Expand your knowledge within this area, with this exclusive free interview by Ernst Jan Bouter, Pricing Director at Sandvik Mining & Rock Technology in Sweden.

In this interview he discusses:

  • Why is IoT disrupting many industries
  • How does IoT affect the way pricing is being done
  • Typical pitfalls to avoid for IoT solution for your business and particularly in relation to pricing

Download the full interview for free here