Interview on how to raise profitability with neuroscience-based insights and research-approaches pricing

“Price according to value!” is a common battlecry of pricing strategy consultants. Obviously, when it comes to value, in most cases it is less relevant to consider mathematical value but rather perceived value. Given that any behaviour is based on processes in the brain, the next logical step from behavioural pricing is bringing neuroscience into the field of pricing.

Learn more about this approach to pricing, from this exclusive interview from Prof. Dr. Kai-Markus Mueller, CEO at The Neuromarketing Labs.

Download the full interview for free here.

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