Identifying when value pricing is the right strategy

Identifying when value pricing is the right strategy

Rafael Farres of Agfa presents a step-by-step process for identifying the right pricing strategy and implementing it correctly for businesses looking to adopt Value Pricing models for their product or service. The model is explained in general terms for universal applicability, but Farres notes in which ways these strategies would differ in B2B/B2C.

Download the presentation to find out if value pricing is the right strategy for your organization, and what considerations you have to take in order to be applied effectively:


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